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Imagine what would happen if your baby did not receive enough blood from you post birth?

Imagine what would happen if your baby was separated from you immediately post birth and not allowed to suckle at the breast for its first feed?

Now imagine a completely different scenario ….. it is in our hands to ensure our babies have a good start to life.


The First Hour

What happens in the first hour after birth, also called the Golden Hour, helps set the path of health and well-being for both you and your baby. The First Hour practices, which are the focus of this initiative, have the potential to drastically reduce newborn mortality and give babies a strong foundation for health – healthy establishment of gut biome which plays a strong role in malnutrition later in childhood as well as chronic disease later in life, better cognitive and emotional development, and psychosocial well-being for women and children.

First Hour impact on the Neonatal period

The neonatal period, i.e the first 28 days of your baby’s life is said to be the most critical period for a child’s survival. As per research, early initiation of breastfeeding aids immediate and long term benefits for your baby thus having a positive impact on neonatal mortality rate. Current evidence indicates that skin-to-skin contact between mother and infant shortly after birth helps to initiate early breastfeeding and increases the likelihood of exclusive breastfeeding for one to four months of life as well as the overall duration of breastfeeding. Infants placed in early skin-to-skin contact with their mothers also appear to interact more with their mothers and cry less. It contributes to neonatal thermoregulation, decreased anemia rates in babies for the first 6 months, decreased stress levels in a woman and her newborn, and improved mother–newborn bonding.

Conversely common routine practices in the first hour can also have ill effects on mother and baby. Practices such as immediate clamping of the umbilical cord, keeping baby away from mother in an incubator or in the arms of a hospital staff or family member, giving baby liquids other than breast milk, cleaning off vernix and early bathing cut off early bonding and set mother and baby off on a broken path.

BABY GOLD is a special project by Bangalore Birth Network (BBN) focused exclusively on the First Hour practices post Childbirth. Our mission is to ensure that every woman is aware of the importance of the First Hour and has the opportunity to discuss it with her doctor. This dialogue along with adequate training and sensitization of healthcare professionals shall successfully bridge the huge gap in the Indian statistics of infant mortality.

Our vision is to ensure all hospitals in India respect and follow optimum first hour practices safeguarding the rights of the woman and baby.

Optimal Cord Clamping

WHO recommends that the umbilical cord not be clamped earlier than necessary and their findings recommend late cord clamping (until the cord quits pumping / turns white) for all births. This is beneficial for you and your baby; while you are protected from the risk of postpartum haemorrhage, your baby receives iron reserves that last for the first 6 months.

Early Initiation of Breastfeeding

Uninterrupted breastfeeding within and for the First Hour, also known as the Golden Hour, will help you and your baby set the path for a successful and exclusive breastfeeding journey. As per research, the first milk or colostrum that the baby receives is rich in nutrition and antibodies that go a long way in building your baby’s immune system.


Early and uninterrupted skin-to-skin contact between mothers and infants should be facilitated and encouraged immediately after birth. This will not only regulate your baby’s temperature but will also help it calm down and feel secure. In addition, it also receives beneficial bacteria to build their immune system and fight against infectious diseases.


How can I discuss about the golden hour practices with my doctor?

Give us a missed call on +91- 74129 00045 and we will help you.

I'm in my third trimester. Can I change my doctor now?

Oh yes! You can change your doctor even on the last day. In case you need any assistance, give us a missed call on +91- 74129 00045 or write to us at

Does your team consist of trained and certified professionals?

Yes, we do have certified doulas/midwives and lactation specialists on our team. In case you need any assistance, write to us at

Can you help me with a birth plan?

Yes, definitely. Feel free to give us a missed call on +91- 74129 00045 or write to us at

Can you help me with doctors who practice the golden hour?

Yes, surely. Please give us a missed call on +91- 74129 00045 or you can even write to us at

Can First Hour practices be carried out if I have a C-section?

Yes, it can but it will depend on a case to case basis. Discuss with your doctor and hospital to arrive at the best ways to implement the First Hour practices.